background
Wienerschnitzel tasked us to change the perception of the hot dog. Through six months of research and nearly a thousand data points, we found that the hot dog's most damaging stereotype was being "basic."
challenge
Reposition "basic" as positive and dependable, leading people to reconsider their opinions of the hot dog and increase consumption outside of specific "hot-dog appropriate" occasions.
solution
All you've ever needed is the hot dog and the bun for an ever-tasty, always-consistent quality classic. While everything else is updating, renovating or modernizing, the hot dog hasn't had to because it got it right from the start.
evaluation & analytics
To evaluate the success of the “Simply Timeless” campaign, we recommend using primary research (questionnaires, focus groups and coupon redemptions) and secondary research (Keyhole Analysis, Wienerschnitzel sales data, and Statistica frankfurter sales data) analysis throughout the campaign.
