The logo and name of Vancouver Splendour (the British spelling, of course) was inspired by the water running all around and through the city, snaking through the tall, modern buildings and lush green parks to create a striking and beautiful combination. The flower is based on the Pacific Dogwood, the official flower of British Columbia.
The Paris Esprit name came quickly, as I wanted to capture the revolutionary spirit of France. The logo...not so much. I spent days trying to create a graphic logo that made sense and wasn't stupid, but I got nowhere. Finally, I threw my hands up and said "FINE, I'll just make a vapid and meaningless wordmark logo." Imagine my surprise when I typed out the word and the French Tricolour appeared! I was thrilled!